Teresa Burney / BUILDER / May 21, 2013
Hanley Wood is the premier media, event, information and strategic marketing services company serving the residential and commercial design and construction industries.
Insights from Hanley Wood
A lot of home builders and developers have been doing things backward when they create their communities and design new homes, two marketing veterans told a large audience of builders and developers at Hanley Wood’s Housing Leadership Summit.
Instead of asking themselves where or what they should build, the presenters told the audience of builders that they should figure out who they are building for and then work from there to the where and what.Read More
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