In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. A powerful email call-to-action could make for a lousy social media CTA.

In this article, Vanessa Porter explores what works in four different channels:

1. Email
2. Landing pages
3. Blogs, and;
4. Social media

Learn when to use text vs. graphical CTAs, plus, see some great examples to inspire your content promotion campaigns. ...

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