The 55-plus buyer does not want to miss out on the opportunity to showcase their good taste and savvy style, especially when hosting friends and family. At this point in their lives, they feel they deserve this time to display their earnings in the most tasteful, up-to-date way possible.

Taylor Morrison Houston
Subtle colors are key to 55-plus preferences

Many boomers grew up in homes with heavy furnishings and a proclivity toward browns, rusty reds, and darker earth colors—and don’t forget the harvest gold and avocado appliances. Now, moving into their next adventure in life, they desire a home that is light, refreshing, and fun.

It’s important to start with a light, neutral palette and add simple pops of color from there. White is very popular right now, along with light pastels to add dimension. Brighter colors come into play in pillows, accessories, and art, but don't overdo it. This buyer wants clean and simple. By keeping abreast of current trends and offering them to your 55-plus buyers, you can give them a bragworthy home.

The BUILDER Taylor Morrison NEXTadventure Home will display refined and exceptional trends of today in products and design. Check it out during the NAHB International Builders' Show in Orlando, Fla., from Jan. 10-12, 2017.