Voices

Sam Rashkin

Sam Rashkin

From work with individual clients to large national programs, Sam Rashkin has spent the last 40 years accelerating housing innovation and transforming the homeowner experience.

Sam Rashkin's Posts

A Transition to New Process Could Mean Big Savings A Transition to New Process Could Mean Big Savings

A look at the impact of building with SIPs Read more

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Consumer Information is King Consumer Information is King

Are you ready for the informed home buyer? If not, notes Sam Rashkin, you'd better start getting ready because a new era's upon us. Read more

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So, What's Your Story? So, What's Your Story?

A Sam Rashkin case study in how the power of words can set you apart in the minds of home buyers. Read more

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When Value Trumps Price When Value Trumps Price

An insight in all data about the next generation of home buyers is a pronounced track-record of paying more for what they truly value. Author Sam Rashkin explores strategies for appealing to young adult prospects. Read more

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If It Can Be Done, It Will If It Can Be Done, It Will

Here's the first feature column on housing innovation based on building science sage Sam Rashkin's book, ‘Retooling the U.S. Housing Industry: How It Got Here, Why It’s Broken, and How to Fix It.’ This book takes a hard look at the housing industry relative to five key components. Read more

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