From work with individual clients to large national programs, Sam Rashkin has spent the last 40 years accelerating housing innovation and transforming the homeowner experience.
Are you ready for the informed home buyer? If not, notes Sam Rashkin, you'd better start getting ready because a new era's upon us. Read more
A Sam Rashkin case study in how the power of words can set you apart in the minds of home buyers. Read more
An insight in all data about the next generation of home buyers is a pronounced track-record of paying more for what they truly value. Author Sam Rashkin explores strategies for appealing to young adult prospects. Read more
Here's the first feature column on housing innovation based on building science sage Sam Rashkin's book, ‘Retooling the U.S. Housing Industry: How It Got Here, Why It’s Broken, and How to Fix It.’ This book takes a hard look at the housing industry relative to five key components. Read more