News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
3 Ways to Boost Your Lead Generation With Social Media
Lauren Blecher / Social Media Examiner / February 6, 2014
Are you looking for new ways to generate leads with social media? Could your online lead generation program use an upgrade? If so, you’re not alone. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs. What’s the Real Lead Generation Problem? B2B marketers often peg social media as a brand awareness vehicle, not a lead generation tool. But if you haven’t given social lead generation a shot, your business is missing out on a lucrative marketing channel. If lack of ROI is your biggest challenge with social media, there are likely two issues: 1. Your teamRead More
2014: The Year of Digital Marketing Analytics
Jason DeMers / Forbes.com / February 10, 2014
If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately needed staff with serious data chops. If you’re in the field of online marketing or content marketing and want to ensure that you’re bringing the best data to bear on your projects, here’s a quick look at some strategic approaches that can help you improve your performance in 2014. This applies whether it’s upgrading your own skills,Read More
Sharon J. Rehana / Concrete Construction / December 5, 2013
Get ready to celebrate 40 years of World of Concrete. WOC 2014 promises to deliver innovative products, new seminars, live demonstrations, more than 50,000 concrete construction professionals, and 1300 exhibiting companies.
Now is the time to plan your visit to this exciting event Jan. 21-24 in Las Vegas; seminars begin Jan. 20. For more information on registration, exhibitors, and accommodations, visitwww.worldofconcrete.com. Here are some highlights that will interest concrete contractors.
Tuesday–Thursday, Jan. 21–23, during show hours, Booth C3639
If you wantRead More
John Crosby / HW.com / October 9, 2013
The conference will kick off next week with thousands of remodeling industry pros converging on Chicago’s Lakeside Center at McCormick Place. Make your plans to attend and gain an edge for your business with the latest product knowledge, business know-how, and new business contacts – all at the 2013 Remodeling Show. Check out the details on the show.
Remodeling magazine’s Lauren Hunter asked five 2013 Remodeling Show & DeckExpo presenters to describe their sessions in five words or less. Needless to say, they didn’t mince words. Read more.Read More
Avinash Kaushik / Occam's Razor / September 30, 2013
Two things I love a lot:
1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.
2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.
This post is at the intersection of those two lovely things.
Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge.
We’ll start with digital at the highest strategic level, which leads us into contentRead More
eMarketer / September 30, 2013
In-house content is most common
Digital marketing has driven home the importance of content, as marketers strive to keep customers engaged and drive brand awareness. These were the top two benefits of content marketing, according to an August 2013 survey of marketers in North America from Unisphere Research. And marketers are certainly putting money behind that effort: 48% of respondents reported devoting at least 10% of their budget to content creation, with 19% of marketers allocating 25% or more.
That said, there are still holdouts among marketers who either do not think contentRead More
Ann Shea / Skyline Trade Show Tips / October 1, 2013
LinkedIn, especially when combined with Twitter and Google+, offers show presenters and attendees a way to connect with others before, during and after trade shows.
When you plan to attend or exhibit at a trade show, one of the first things you can do is determine whether there is a Twitter hashtag (denoted by a one-word keyword + the pound or # sign prior to the word) for the event. Hopefully event organizers have had the foresight to designate a short and unique hashtag. As an example, one of the largest trades shows every year is the Consumer Electronics Show or CES. The hashtag for recurring annualRead More