News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Building Materials Manufacturer Takes Top Prize in 2014 Brand Builder Awards
Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, has announced that USG Corporation has been selected as the 2014 Brand Builder Awards Marketer of the Year. The award was presented at the 2014 Brand Builder Awards Dinner, held last night in Chicago as part of Hanley Wood’s 2014 Foundations Conference.
“We are thrilled to recognize USG for their efforts over the past year in rebranding theirRead More
Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, is pleased to announce the winners of its 2014 Brand Builder Awards.
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 50 companies submitted entriesRead More
Petr Palas / MarketingProfs / September 5, 2014
A few months ago, we conducted a content marketing survey that found 74% of those who surf the Web tend to trust the non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers and, hopefully, draw them into their communities and customer channels.
The figure may be surprisingly high, but our survey also showed it doesn’t take much for content marketers to break that trust: 29% indicate that even if 99% of a blog post is compelling, valuable, and objective, all a content marketer has to do to kill her credibility is add a brief mentionRead More
Jeff Frenud / Content Marketing Institute / September 2, 2014
Content with a purpose
Content is the vehicle by which a company tells its story. It highlights the products, the team that stands behind them, and everything else that business has to offer — and is, ultimately, responsible for driving conversions. Creating content is a role that cannot be ignored; after all, it is what today’s prospects solely engage with during the first 70 percent of their buyer’s journeys. That means that if content doesn’t do its job well, potential buyers will move on to the next vendor before even speaking to a sales rep.
There are multiple layers to effectivelyRead More
Claire Mcdermott / Content Marketing Institute / Auguest 28, 2014
One of the best ways to learn about the content marketing industry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.
While we’re always happy to celebrate those who are truly advancing the practice of content marketing, it’s even more important to understand what they are doing well — so we can apply these lessons to our own programs.Read More