News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Unfortunately, acronyms are synonymous with nearly every industry. Digital marketing is no different. To help clarify, Chris Makara have put together an A-Z list of some of the more important acronyms in the digital space that you need to know the meanings of. We have quite a bit to get to, so let’s jump right in…Read More
Michelle Linn / Content Marketing Institute / November 14, 2014
We all know content marketers are working on too much, but some of our latest research puts this challenge into perspective.
When presented with a list of 28 initiatives, B2C marketers indicated they are working on an average of 13 initiatives now, and they’ll be working on an additional nine initiatives on average in the next 12 months. And, these initiatives aren’t easily achieved (i.e., better converting website visitors, creating higher-quality content, developing a better mobile strategy).
While there is validity in every single one of these initiatives, is tackling so muchRead More
Brian Anderson / Demand Gen Report / November 12, 2014
As B2B marketers plan next year’s campaigns, it has become common practice to analyze past campaigns to understand which programs, channels and content are driving pipeline and revenue. However, many B2B marketers still struggle with understanding to what extent individual campaigns have influenced overall buying decisions.
Campaign effectiveness has traditionally been measured by looking at the first and last interaction that the lead had with the company before making a buying decision. As B2B marketers move to a more multi-touch approach, often interactions between the firstRead More
Demand Gen Report / November 5, 2014
After an intense World Series, B2B marketers can learn a lot from how the MLB increases its online conversion rates.Wingify highlights in this infographic about how the simple act of A/B testing can make a major impact on any company’s online sales.Read More
Andrew Hanelly / McMurry / TMG / November 5, 2014
You’ve probably had this conversation with a cabbie:
“Where ya headed?”
You give a destination address.
“Any preferred route?”
Years ago, unless you were a local or a control freak, you’d usually just let the cab driver choose the route that would avoid traffic and get you there fastest.
But technology has changed all of that. Thanks to apps such as Waze, which displays real-time traffic data and highlight the quickest route, the backseat driver has never been more empowered or opinionated — and the cabbies don’t like it.
As it is with cabbies, so it is with marketers: Too oftenRead More