News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
7 Powerful Stats That’ll Make You Better at Content Marketing
Sarah Quinn / Social Media Today / January 17, 2015
2014 was a great year for content marketers. We saw our social feeds fill up with everything from blogs, infographics and e-books, to white papers, podcasts and videos. We created and posted more content than ever before, which has resulted in 93% of organizations now using content to market their brand. As a fellow content marketer, I understand that you need stats to help you create powerful content that actually works. Data driven content is the only thing that people care about. It makes people sit up and listen, it adds value, and above all, it encourages people to action. So here’s 7 statsRead More
Most Marketers Satisfied With Their Email Marketing Tools
Demand Gen Report / January 15, 2015
A large majority (85%) of email marketers feel that their current systems meet their requirements. In addition, 84% are likely to recommend the product they use. These were a few of the key finding of the Winter 2015 Report on email marketing platforms from G2 Crowd, a business software review platform. The Winter 2015 Report analyzed roughly 720 reviews, highlighting 16 email marketing tools that received high customer satisfactory rates. The email marketing solutions were measured on The Grid, G2 Crowd’s software review engine that factors in customer satisfaction reported by usersRead More
Demand Gen Report / December 23, 2014
With unprecedented customer data, savvy marketers are creating customized experiences for site visitors. This infographic from Formstack details the trends in personalized marketing to look for in 2015.Read More
Ayaz Nanji / MarketingProfs / December 19, 2014
The report was based on data from a survey of 130 email marketers conducted in November.
Other top email resolutions for the year ahead include creating a more holistic marketing plan that integrates social, mobile, email, etc., (20% of respondents cited); improving data collection and management (14%); and increasing the use of email marketing tools (such as A/B split testing, email automation, etc.) to improve resultsRead More
Laura McNulty / BUILDER / December 12, 2014
Many Americans are living in less-than-ideal houses and neighborhoods, according to “The Housing Satisfaction Gap: What People Want, But Don’t Have,” a recent report from The Demand Institute.
The survey revealed America’s top 10 unfulfilled housing needs and desires by polling more than 10,000 households—renters and owners across generations and income levels—to establish the gap between what people think is important in a home and what they actually have.
“The biggest overarching thing is that when it comes to their homes, there are still a lot of things that
Brian Anderson / Demand Gen Report / December 10, 2014
B2B companies are increasingly relying on highly targeted and personalized messaging to reach prospective buyers. To accomplish this, progressive marketers are developing more detailed buyer personas to gain deeper insight into their target audiences and boost responses from their lead nurturing campaigns.
Demand Gen Report’s Lead Nurturing Benchmarking Study shows that 66% of B2B marketers are challenged with developing targeted content by buyer interest and stage in the sales funnel.
When the decision has been made to build a buyer persona for a particular target audience, manyRead More
Coleen McMurray and Frank Newport / Gallup
Small-business owners in the U.S. are more optimistic now than at any time since early 2008, according to the latest Wells Fargo/Gallup Small Business Index. The overall Index score rose to 58 in November, up from 49 in July. The Index was last this high in the first quarter of 2008 when it was at 83. Despite these significant gains, the overall Index is still well below pre-recession levels.
These latest results are from the fourth quarter Wells Fargo/Gallup Small Business Index survey of small-business owners nationwide, conducted Nov. 10-14. The all-time high for the index over its 13-yearRead More