News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Hanley Wood Publishes 2015 BUILDER Brand Use Study Results
Staff Report / BUILDER / April 9, 2015Read More
Social Share: Where is Construction Employment Growing?
Via Twitter / Associated General Contractors / April 2, 2015Read More
Sarah Quinn / Social Media Today / January 17, 2015
2014 was a great year for content marketers. We saw our social feeds fill up with everything from blogs, infographics and e-books, to white papers, podcasts and videos.
We created and posted more content than ever before, which has resulted in 93% of organizations now using content to market their brand.
As a fellow content marketer, I understand that you need stats to help you create powerful content that actually works. Data driven content is the only thing that people care about. It makes people sit up and listen, it adds value, and above all, it encourages people to action.
So here’s 7 statsRead More
Demand Gen Report / January 15, 2015
A large majority (85%) of email marketers feel that their current systems meet their requirements. In addition, 84% are likely to recommend the product they use.
These were a few of the key finding of the Winter 2015 Report on email marketing platforms from G2 Crowd, a business software review platform.
The Winter 2015 Report analyzed roughly 720 reviews, highlighting 16 email marketing tools that received high customer satisfactory rates. The email marketing solutions were measured on The Grid, G2 Crowd’s software review engine that factors in customer satisfaction reported by usersRead More
Craig Webb / REMODELING / January 12, 2015
Costs rose consistently, values only half as often. That, in a nutshell, is why the latest Cost vs. Value Report’s overall cost-value ratio ended two years of gains by slipping to 62.2% for 2015. That’s a 3.9-point drop from last year but still the second-best number in the past five.
This 2015 edition of the Cost vs. Value Report, which compares changes in job costs with Realtors’ perceptions of what those jobs bring to a home’s price at resale, reflects the mixed messages that were delivered by the housing market in 2014. In housing, it took until October before monthly sales of existingRead More
Stephen Melman / Eye on Housing / January 6, 2015
Improving job and wage prospects lifted the Thomson Reuters/University of Michigan Consumer Sentiment December Index to its most favorable level since its last cyclical peak in January 2007. TheConference Board Consumer Confidence Index reversed its November retreat based on a more favorable estimate of current business and labor market conditions.
The Consumer Sentiment Index increased to 93.6 in December from 88.8 in November and 82.5 during the same month a year ago. Consumers reported hearing more positive economic developments than any other time in the last thirty years.Read More
Demand Gen Report / December 23, 2014
With unprecedented customer data, savvy marketers are creating customized experiences for site visitors. This infographic from Formstack details the trends in personalized marketing to look for in 2015.Read More