News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Demand Gen Report / October 8, 2014
The C-suite has risen their expectations for the chief marketing officer (CMO), but the lack of a holistic view of customer data is preventing CMOs — and their marketing teams — from measuring the company’s efforts. This infographic from Oracle Marketing Cloud highlights various challenges that today’s CMOs face in their effort to maximize ROI, while also providing tips to overcome these challenges.Read More
David Crowe / Eye on Housing / October 17, 2014
The September housing construction report from Census Bureau and HUD rebounded from the unusually low August level and returned to the slow but steady path expected. Total starts rose just above 1 million for the third time in 2014 to an annual level of 1,017,000. Single-family starts increased slightly to 646,000 establishing a third quarter average of 646,000, a 3.4 % increase over second quarter. Regionally, single-family starts were up in the Midwest and West and offset by smaller declines in the Northeast and South.
Multifamily starts (units in buildings with two or more units) increasedRead More
Natalia Siniavskaia / Eye on Housing / October 10, 2014
Looking at single-family homes started in 2013, new NAHB research quantifies regional differences in sale and contract prices per square foot. The prices excluding lot values range from $145 per square foot for contractor-built homes in the Pacific division to $73 per square foot for speculatively-built homes in the West South Central division.
The NAHB analysis is based on the Survey of Construction (SOC) data. The survey information comes from interviews of builders and owners of the selected new houses. The SOC differentiates between houses built for sale, houses built by contractors,Read More
Tiffani Allen / Social Media Today / October 14, 2014
Budgeting season is upon us — and it will be 2015 before you know it. Now is the time to start planning what you want to accomplish with your marketing next year, and figuring out how much you’ll need to invest — and in what tactics and strategies — to get there.
To get you started in the right direction, we found a few studies on what CMOs are prioritizing for digital in the next year, and even the next five years. It’s important to know how the industry is trending, whether you’re the CMO or you’ll be the one carrying out the day-to-day execution. The information makes one thing, if nothingRead More
MarketingProfs / October 1, 2014
The secret to content marketing success: document a strategy and adhere to it.
Two critical factors differentiate great content marketers from the rest: having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
Just 35% of content marketers have a documented content marketing strategy, although 48% say they have one but it’s not documented, the B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America study found.Read More