News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Marketing Charts / August 11, 2014
Asked to choose from 4 issues that keep them up at night, a plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern, according to data provided to MarketingCharts from a recent Korn Ferry survey.
Aside from this worry, CMOs also are concerned about staying ahead and taking advantage of digital technology trends such as social and mobile (27%), per the study, as well as by their (in)ability to demonstrate marketing’s ROI (26.5%).Read More
Ayaz Nanji / Marketing Profs / August 4, 2014
The 1,115 consumers surveyed ranked website performance (streaming with no buffering, pages that load quickly, etc.) as the most important digital experience by a wide margin—far ahead of having fresh and updated content, delivering a consistent experience on mobile and desktop, and providing personalized content.Read More
Brad Hunter / Metrostudy / August 6, 2014
The government release on housing starts for June showed a sharp decline, concentrated in what the Census Bureau defines as “The South.” Single-family starts were down in June by 9.0% from the previous month, and down 4.3% from twelve months earlier. Within that number, almost all the decline was in the South, down 20.1% versus the previous month and down 14.5% versus a year ago.
Rumors of the South’s demise are greatly exaggerated.Read More
Ayaz Nanji / Marketing Profs / July 28, 2014
Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn’t close qualified leads, according to a recent report from Demand Metric and Showpad.
Beyond price, other frequently cited reasons for failing to close sales include failure of the sales team to perform (35% of survey respondents), lack of a compelling product or service (31%), difficult business terms or conditions (21%), and failure of the marketing team to perform (18%).Read More
Demand Gen Report
Attracted to the lower cost-per-lead, greater lead volumes and other benefits, marketers are allocating larger portions of their marketing budgets to inbound marketing. The share of the marketing budget designated to inbound marketing tactics already exceeds 50% and is projected to rise to 65% in North America by 2015, according to SiriusDecisions.
Click here to download this report on Demand Gen Report to discover some of the key trends in SEO and inbound marketing.Read More