News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Builders’ Sentiment Holding Steady
David Crowe / Eye on Housing / January 20, 2015
Builders’ attitudes about the housing market remain nearly the same since September. The NAHB/Wells Fargo Housing Market Index starts the New Year at 57, down one point from an upwardly revised December of 58. Builders remain relatively optimistic about the current market as the component gauging current home sales remained at 62 from a one point upwardly revised value. Builders did reduce their expectations for the next 6 months to an index value of 60 down four points from a one point downwardly revised December reading. The traffic component also fell two points to 44 from a one point upwardlyRead More
The Top-Rated Email Marketing Platforms
Ayaz Nanji / MarketingProfs / January 20, 2015
Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd. The report was based on data from 720 in-depth reviews written by business and IT professionals on G2 Crowd’s software review platform. Beyond looking at just overall satisfaction in the report, G2 Crowd also ranked popular dedicated email programs (those with 15 or more reviews) for small business, mid-market, and enterprise market segments. The rankings were based on two main factors: satisfaction (overall sentiment andRead More
Sarah Quinn / Social Media Today / January 17, 2015
2014 was a great year for content marketers. We saw our social feeds fill up with everything from blogs, infographics and e-books, to white papers, podcasts and videos.
We created and posted more content than ever before, which has resulted in 93% of organizations now using content to market their brand.
As a fellow content marketer, I understand that you need stats to help you create powerful content that actually works. Data driven content is the only thing that people care about. It makes people sit up and listen, it adds value, and above all, it encourages people to action.
So here’s 7 statsRead More
Demand Gen Report / January 15, 2015
A large majority (85%) of email marketers feel that their current systems meet their requirements. In addition, 84% are likely to recommend the product they use.
These were a few of the key finding of the Winter 2015 Report on email marketing platforms from G2 Crowd, a business software review platform.
The Winter 2015 Report analyzed roughly 720 reviews, highlighting 16 email marketing tools that received high customer satisfactory rates. The email marketing solutions were measured on The Grid, G2 Crowd’s software review engine that factors in customer satisfaction reported by usersRead More
Craig Webb / REMODELING / January 12, 2015
Costs rose consistently, values only half as often. That, in a nutshell, is why the latest Cost vs. Value Report’s overall cost-value ratio ended two years of gains by slipping to 62.2% for 2015. That’s a 3.9-point drop from last year but still the second-best number in the past five.
This 2015 edition of the Cost vs. Value Report, which compares changes in job costs with Realtors’ perceptions of what those jobs bring to a home’s price at resale, reflects the mixed messages that were delivered by the housing market in 2014. In housing, it took until October before monthly sales of existingRead More
Stephen Melman / Eye on Housing / January 6, 2015
Improving job and wage prospects lifted the Thomson Reuters/University of Michigan Consumer Sentiment December Index to its most favorable level since its last cyclical peak in January 2007. TheConference Board Consumer Confidence Index reversed its November retreat based on a more favorable estimate of current business and labor market conditions.
The Consumer Sentiment Index increased to 93.6 in December from 88.8 in November and 82.5 during the same month a year ago. Consumers reported hearing more positive economic developments than any other time in the last thirty years.Read More
Demand Gen Report / December 23, 2014
With unprecedented customer data, savvy marketers are creating customized experiences for site visitors. This infographic from Formstack details the trends in personalized marketing to look for in 2015.Read More