News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Content Marketing in 2014: The State of the Enterprise
Robert Rose / Content Marketing Institute / July 16, 2014
In 1999, the world-renowned marketing professor Philip Kotler published Kotler on Marketing. In it he discussed the latter 1990s — the time span that would fuel most of the thinking for the book — as a time of tumultuous change. But he knew that this was merely the beginning. Professor Kotler concluded the book with a section called “Transformational Marketing,” in which he discussed how the field would change with the “new age of electronic marketing.” In the coming decade, Kotler wrote, “marketing will be re-engineered from A to Z. Marketing will need to rethink fundamentallyRead More
The Case for the Chief Digital Officer
Peter Kim / Constellation Research
Digital disruption has affected every industry around the globe, bar none. Emerging technology has shifted the balance of power from long-standing institutions to newly formed entities that have been designed to capitalize specifically on the contemporary operating environment. Constellation’s PESTEL (political, economic, societal, technological, environmental, and legislative) framework helps identify the major elements of the shift to digital, but today’s brands are not staffed or structured properly to succeed in this transformation. Download the full report as a PDFRead More
Builder / July 7, 2014
What’s happening in Vegas? Greg Gross, Metrostudy regional director for Northern California and Nevada, explains the steady return to a new normal for a Sin City, a housing crash epicenter, and Nor Cal’s affordability struggle in his market overview at the 2014 Housing Leadership Summit.Read More
Builder / June 30, 2014
Are the days of being able to purchase a new home in Dallas-Fort Worth under $200,000 soon to be gone?
At Hanley Wood’s Housing leadership summit last month I spoke about how the housing recovery has been led by the move-up price points. I also spoke about the supply constraints facing the Dallas-Fort Worth market and how it is rapidly driving up the price of lots and new homes. Builders and developers have appropriately focused their new developments in the move up price ranges. Starts are now back to the peak level of 2006 for homes priced over $300,000 and lot deliveries are exceeding theRead More
Builder / June 26,2014
Raleigh is catching up to its pre-crash norms with just 25% of lot supply meeting housing demand this year. In this market overview from the 2014 Housing Leadership Summit, Metrostudy’s Jay Colvin explains that although this North Carolina market felt a similar downturn to the rest of the county with 65-70% decrease in volume, it has regained all jobs lost since the recession.Read More
Builder / June, 2014
Thinking of retiring to Florida? According to Metrostudy’s Tony Polito, fewer baby boomers are Florida-bound, which will impact coastal markets in the coming years. In his market overview, Polito explains that although Sarasota has stayed strong with significant migration from the New York Metro Area, Tampa remains one of the toughest markets with numbers down and prices up.Read More
Builder / June 4, 2014
Builders in Broward County are getting creative by converting old golf courses into lots to meet constrained supply, explains Metrostudy’s David Cobb in his market overview at the 2014 Housing Leadership Summit. The five diverse submarkets and eight counties that make up South Florida are seeing concentrated housing starts, affordable home building on the Treasure Coast, and steady growth in the region.