News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Can’t Get No Satisfaction: Americans’ Top Unmet Housing Needs
Laura McNulty / BUILDER / December 12, 2014
Many Americans are living in less-than-ideal houses and neighborhoods, according to “The Housing Satisfaction Gap: What People Want, But Don’t Have,” a recent report from The Demand Institute. The survey revealed America’s top 10 unfulfilled housing needs and desires by polling more than 10,000 households—renters and owners across generations and income levels—to establish the gap between what people think is important in a home and what they actually have. “The biggest overarching thing is that when it comes to their homes, there are still a lot of things thatRead More
B2B Marketers Build More Detailed Buyer Personas To Fine-Tune Targeting
Brian Anderson / Demand Gen Report / December 10, 2014
B2B companies are increasingly relying on highly targeted and personalized messaging to reach prospective buyers. To accomplish this, progressive marketers are developing more detailed buyer personas to gain deeper insight into their target audiences and boost responses from their lead nurturing campaigns. Demand Gen Report’s Lead Nurturing Benchmarking Study shows that 66% of B2B marketers are challenged with developing targeted content by buyer interest and stage in the sales funnel. When the decision has been made to build a buyer persona for a particular target audience, manyRead More
Index Posts 3.3% Year-Over-Year Gain, Forecast For a 2015 Firming Remains Unchanged
WASHINGTON, DC (November 13, 2014) — Metrostudy, a Hanley Wood company, announced today the release of its Third Quarter 2014 Residential Remodeling Index (RRI) detailing activity in the remodeling and replacement industry.
On a seasonally adjusted basis, the index posted a gain of 3.3% year-over-year in the third quarter. While the rate of growth was slower than the prior quarter, the RRI has now posted ten consecutive quarters with positive year-over-year gains since the market bottomed at the endRead More
Remodeling / October 30, 2014
Roughly 26% of households with broadband service plan to buy a smart home device or system in the next 12 months, respondents to a survey by the Consumer Electronics Association and Parks Associates found. Twenty percent plan to buy at least one device.
Roughly four out of five homes in America have broadband service, so the impact is likely to be huge. In fact, Parks Associates predicts sales of smart home devices will rise roughly 75% between now and 2017. Smart devices include items like thermostats, networked cameras, door locks, smoke and carbon monoxide detectors, light bulbs, switches,Read More
Charlotte O'Malley / BUILDER / November 3, 2014
The recently released 2013 American Housing Survey is a treasure trove of homeowner and renter data, but there are four gems in particular that speak to the future of housing needs and preferences across the single-family, remodeling, and multifamily sects of the housing market.
Remodeling / October 24, 2014
THE GOLDEN DOOR REOPENS
Our current era of immigration isn’t as obvious as in the days when teeming masses steamed by the Statue of Liberty and landed at Ellis Island. But by 2050, the impact will be just as profound.
FEWER BABIES, MORE ARRIVALS
As the birth rate drops, immigrants are set to become the chief contributor to population growth.
Rose Quint / Eye on Housing / October 23, 2014
The Remodeling Market Index (RMI) rose one point to 57 in the third quarter of 2014, the sixth consecutive 3-month period the index has been over 50. An RMI above 50 indicates that more remodelers report market activity is higher (compared to the prior quarter) than report it is lower.
The overall RMI averages ratings of current remodeling activity with indicators of future remodeling activity. The current market conditions index increased one point to 57 this quarter, with all three of its subcomponents (major and minor additions/alterations and maintenance/repair) posting readingsRead More