News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
B2B Marketers See Thought Leadership as a Top Priority
Business Marketing Association / December 5, 2013
According to a report recently published by UK-based digital agency Omobono and in conjunction with the Business Marketing Association (BMA), the top three priorities for effective B2B digital marketing – particularly in the US – includes strengthening thought leadership, deepening customer relationships and raising brand awareness. The study, titled What Works Where USA, explores how B2B digital marketers are behaving and the effectiveness of their approach. In past studies, Omobono has focused on UK B2B behaviors and, by joining forces with BMA, “What Works Where USA,”Read More
October Construction Spending Spikes to Highest Levels in Four Years
AGC of America / December 2, 2013
An unusual surge in public construction in October pushed total construction spending to its highest level since May 2009 despite a dip in both private residential and nonresidential activity, according to an analysis of new Census Bureau data by the Associated General Contractors of America. Association officials urged lawmakers in Washington to make water and surface transportation investment a top federal priority. “Nearly every category of public construction increased in October, according to the preliminary Census figures, although for the first 10 months of 2013 combined,Read More
Webtrends / ClickZ / September 24, 2013
Companies understand the importance of investing in the fast-growing mobile market to remain competitive. But there’s a lot of uncertainty about how to invest in — and make money from — a mobile marketing channel.
This white paper reveals how testing on smartphones and tablets lifts conversions, and provides a how-to guide for implementing a mobile optimization strategy.
- Mobile’s role in the conversion ecosystem
- The marketers’ value in mobile
- Testing and optimization for mobile
- What to optimize on mobile
- Usability and design
- Mobile segmentation and targeting
Kate Maddox / BtoB / September 17
B2b marketers are getting more adept at using data and analytics, but they need to make a better case to financial and business leaders at their companies to demonstrate the value of marketing, according to a report from Forrester Research.
The report, “B2B Marketing Measurement Needs an MBA,” was based on an online survey in May of 174 b2b marketers, conducted jointly by Forrester, the IT Services Marketing Association and VisionEdge Marketing.
The survey found that while 60% of respondents agreed that marketing has become more adept at using data and analytics to improve its efforts,
Accenture / August 5, 2013
With better trust and alignment, marketing and IT can create a digital marketing strategy that improves customer experiences across channels.
Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) must work more closely than ever to reach and engage today’s digital customer.1
Technology underpins and helps to shape the entire customer experience. But often, the marketing and IT organizations responsible for designing customer experiences aren’t in synch. Without a unified approach to using data insights, technology and creative strategy to orchestrate customerRead More
New SIIA/ABM Survey: 96 Percent of Business Media Users Rely On Trade Magazines and Websites To Make Purchase Decisions
Laura Greenback / SIIA / August 6, 2013
ABM, a division of SIIA, today released research – “the Value of B-to-B”– showing that business-to-business media, including events, magazines, websites and more, are extremely effective in connecting buyers and sellers. The Value of B-to-B report was sponsored by Adobe Systems Inc. and supported by marketer organizations ANA, ISBM and BMA, as well as eight trade publishing companies. Some key takeaways include:
- Trade media have reach: 96 percent of media users polled visit b-to-b websites and read print magazines. 73 percent visit these websites at least weekly, and
Expo Magazine / May 2013
Event logistics, freight shipping and material handling are essential elements of any convention, exhibition, event or exhibit program. The process, especially for large exhibitors with complex event schedules and freight shipping requirements, can often be challenging with literally many moving parts, various shipping methods, different types of providers and carriers, venue and union rules, and pricing structures.
There is a need for industry benchmarks, insights and trend analysis to help industry executives make more informed decisions and better manage their event logisticsRead More