News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ayaz Nanji / MarketingProfs / December 19, 2014
The report was based on data from a survey of 130 email marketers conducted in November.
Other top email resolutions for the year ahead include creating a more holistic marketing plan that integrates social, mobile, email, etc., (20% of respondents cited); improving data collection and management (14%); and increasing the use of email marketing tools (such as A/B split testing, email automation, etc.) to improve resultsRead More
Laura McNulty / BUILDER / December 12, 2014
Many Americans are living in less-than-ideal houses and neighborhoods, according to “The Housing Satisfaction Gap: What People Want, But Don’t Have,” a recent report from The Demand Institute.
The survey revealed America’s top 10 unfulfilled housing needs and desires by polling more than 10,000 households—renters and owners across generations and income levels—to establish the gap between what people think is important in a home and what they actually have.
“The biggest overarching thing is that when it comes to their homes, there are still a lot of things that
Brian Anderson / Demand Gen Report / December 10, 2014
B2B companies are increasingly relying on highly targeted and personalized messaging to reach prospective buyers. To accomplish this, progressive marketers are developing more detailed buyer personas to gain deeper insight into their target audiences and boost responses from their lead nurturing campaigns.
Demand Gen Report’s Lead Nurturing Benchmarking Study shows that 66% of B2B marketers are challenged with developing targeted content by buyer interest and stage in the sales funnel.
When the decision has been made to build a buyer persona for a particular target audience, manyRead More
Coleen McMurray and Frank Newport / Gallup
Small-business owners in the U.S. are more optimistic now than at any time since early 2008, according to the latest Wells Fargo/Gallup Small Business Index. The overall Index score rose to 58 in November, up from 49 in July. The Index was last this high in the first quarter of 2008 when it was at 83. Despite these significant gains, the overall Index is still well below pre-recession levels.
These latest results are from the fourth quarter Wells Fargo/Gallup Small Business Index survey of small-business owners nationwide, conducted Nov. 10-14. The all-time high for the index over its 13-yearRead More
Josh Miller / Eye on Housing / December 2, 2014
NAHB analysis of total private residential construction spending Census data finds that all three components increased in October. Single-family spending increased 1.8%, multifamily spending increased 1.0% and home improvement spending increased 0.6% from revised September estimates.
Total private residential construction spending (all three components combined) increased from the revised September estimate to a seasonally adjusted annual rate of $353.8 billion. On a 3-month moving average basis, from October 2013, the annualized pace of total private residential constructionRead More