News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Douglas Burdett / Artillery
In a comprehensive trade show study, the thing a B2B exhibitor can provide attendees that has the highest correlation with purchase intent is new learning. Not models and promotional products.
If you’ve attended enough trade shows, you’ve seen them. They get bags with an exhibitor’s logo on the outside and then hit the trade show floor with one mission: to pick up as many promotional items as they can stuff in the bag(s). The effort they put into picking up exhibitor swag can resemble an episode ofSupermarket Sweep.
Not surprisingly, many exhibitors put a lot of time, planning and moneyRead More
Caroline Massie / ARCHITECT / September 24, 2014
The strong demand for design services continued into August, according to the latest Architecture Billings Index (ABI) released by the AIA today. In July, the ABI reached its highest mark since 2007. Following that peak, August scores overall didn’t look quite as good, but still reflect a second month of sustained growth.
The August ABI score was 53.0—down from July’s 55.8. Although deflated by nearly three points, this marks the fourth consecutive month of growth. Scores above 50 indicate an increase in billings, whereas a score below 50 reflects contractions.
The new project inquiriesRead More
Kate Maddox / Ad Age / September 25, 2014
Rebounding after several sluggish years, marketing budgets at technology companies will be up an average 3.5% this year over last year, and revenue will be up an average 3.7%, according to an International Data Corp. study released today.
IDC’s twelfth annual “Tech Marketing Benchmark Study” was based on a survey of 101 senior marketers at technology companies, with average revenue of $7.7 billion, conducted in the third quarter.
“This is the first time in eight years — since before the recession — that we have seen marketing budgets rising at the sameRead More
New-home sales in August reached the highest annualized pace since 2008. But many builders and economists still expect sales for this year to underwhelm, ultimately either matching or only slightly exceeding last year’s level.
The reason lies in the difference between the volatility of monthly home-sales figures from the Commerce Department and the underlying trajectory of the market established over the past year. The latter shows a pace, on average, of sluggish but steady growth.
Meanwhile, the frothy gain in August new-home sales reported Wednesday by the Commerce Department canRead More
Ayaz Nanji / MarketingProfs / September 22, 2014
More than one in six emails (17%) sent by marketers do not reach consumers’ inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent report from Return Path.
The report was based on an analysis of 492 million commercial messages sent with permission to consumers around the world between May 2013 and April 2014.
The proportion of emails that didn’t arrive in inboxes stayed fairly consistent throughout the time period examined, including during the end-of-year holiday shopping season when email volume typically surges.Read More