News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Jason Bowden / Social Media Today / September 3, 2014
Branding is a representation of the market identity of a company. It is a tool by which a company is able to build their own identity, to communicate what their products are, the quality of their services and the projection of their business reputation and trustworthiness. In order to promote branding, brand marketing, search engine optimization and digital marketing are just among the funnels of marketing tactics that brand companies utilize in promoting their brands, products and services to their target consumers. However, whatever kind of marketing tactics that companies may use inRead More
Metrostudy does a 100% count within markets across the country of move-ins into newly-built homes. This is a powerful and reliable measure of end-user demand. The top two markets have outsized percentage changes because they are starting from a low base number. In terms of the large markets, Central Florida has seen a 24.3% increase in new home demand in the past year, and Charlotte, NC, has seen a 23.4%. Atlanta, which was savaged by the downturn, has seen a 22.9% increase. New home construction is picking up in all of these markets, as builders scramble to meet increased demand.Read More
Ayaz Nanji / MarketingProfs / September 15, 2014
To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent report from Searchmetrics.
Pages that rank well tend to have a number of qualities in common, including comprehensive coverage of topics, easy-to-understand language, more images and videos, and larger word counts, according to the analysis of US Google.com organic search results for 10,000 keywords and 300,000 websites.
However, big brand websites still rank in top positions withoutRead More
Josh Miller / Eye On Housing / September 10, 2014
A record number of millennials, individuals aged 18 to 34 years, are delaying household formation. This Great Delay, instead of the forbearance of impending doom, may actually be a sign of prudent economic decision making from a generation coming of age during turbulent economic times. Instead of forming a household, many have enrolled in college or stayed in school to pursue a college degree. This personal investment has short-run and long-run implications of great interest to the housing market.
When young Americans delay household formation, they often delay renting or buying aRead More
Ruth Stevens / Business 2 Community / August 28, 2014
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs. This is disappointing, since the value of lead nurturing was clearly demonstrated years ago, when James Obermayer coined the Rule of 45, which says 45% of business inquirers will eventually buy in that category, so if you don’t stayRead More