News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Builder / June, 2014
Thinking of retiring to Florida? According to Metrostudy’s Tony Polito, fewer baby boomers are Florida-bound, which will impact coastal markets in the coming years. In his market overview, Polito explains that although Sarasota has stayed strong with significant migration from the New York Metro Area, Tampa remains one of the toughest markets with numbers down and prices up.Read More
Builder / June 4, 2014
Builders in Broward County are getting creative by converting old golf courses into lots to meet constrained supply, explains Metrostudy’s David Cobb in his market overview at the 2014 Housing Leadership Summit. The five diverse submarkets and eight counties that make up South Florida are seeing concentrated housing starts, affordable home building on the Treasure Coast, and steady growth in the region.
Webtrends / ClickZ / September 24, 2013
Companies understand the importance of investing in the fast-growing mobile market to remain competitive. But there’s a lot of uncertainty about how to invest in — and make money from — a mobile marketing channel.
This white paper reveals how testing on smartphones and tablets lifts conversions, and provides a how-to guide for implementing a mobile optimization strategy.
- Mobile’s role in the conversion ecosystem
- The marketers’ value in mobile
- Testing and optimization for mobile
- What to optimize on mobile
- Usability and design
- Mobile segmentation and targeting
Kate Maddox / BtoB / September 17
B2b marketers are getting more adept at using data and analytics, but they need to make a better case to financial and business leaders at their companies to demonstrate the value of marketing, according to a report from Forrester Research.
The report, “B2B Marketing Measurement Needs an MBA,” was based on an online survey in May of 174 b2b marketers, conducted jointly by Forrester, the IT Services Marketing Association and VisionEdge Marketing.
The survey found that while 60% of respondents agreed that marketing has become more adept at using data and analytics to improve its efforts,
Accenture / August 5, 2013
With better trust and alignment, marketing and IT can create a digital marketing strategy that improves customer experiences across channels.
Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) must work more closely than ever to reach and engage today’s digital customer.1
Technology underpins and helps to shape the entire customer experience. But often, the marketing and IT organizations responsible for designing customer experiences aren’t in synch. Without a unified approach to using data insights, technology and creative strategy to orchestrate customerRead More