News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Paul Emrath / Eye on Housing / September 5, 2014
Data collected during a 2014 survey allow NAHB to produce, for the first time, summary statistics that describe the typical residential subdivision being built in the United States. The results were recently published as a Special Study in HousingEconomics.com.
For subdivisions of single-family detached homes, the summary statistics are as follows:
- Median size: 22 acres.
- Median number of housing units: 48.
- Median gross density: 2.1 units per acre.
- 4% include retail space.
- 4% include other (non-retail) commercial space.
The data come from a survey sent electronicallyRead More
Brian Anderson / Demand Gen Report / August 27, 2014
More than one third (34%) of B2B buyers report that the number of team members involved in buying decisions has increased over the past year, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. Also, over half (55%) of respondents stated they have at least three team members that take part in buying decisions within the company.
Account-based marketing (ABM) provides marketers with an opportunity to nurture all of the key decision makers within targeted organizations as a collective group — while also keeping messaging highly personalized and buyer focused.Read More
Marketing Charts / August 11, 2014
Asked to choose from 4 issues that keep them up at night, a plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern, according to data provided to MarketingCharts from a recent Korn Ferry survey.
Aside from this worry, CMOs also are concerned about staying ahead and taking advantage of digital technology trends such as social and mobile (27%), per the study, as well as by their (in)ability to demonstrate marketing’s ROI (26.5%).Read More
Caroline Massie / ARCHITECT / August 20, 2014
Things are looking good in the design and construction industry, according to the latest Architecture Billings Index (ABI) released by the American Institute of Architects (AIA), which reported that the July ABI score was 55.8, up from 53.5 in June, and the highest mark since 2007. (An index score above 50 indicates growth, whereas a score below 50 indicates contraction.) July’s score marks the third consecutive month of growth, breaking the recent ABI pattern of two months of progress after two months of contractions.
The new projects inquiry index was 66.0, barely below June’sRead More
Ayaz Nanji / Marketing Profs / August 18, 2014
Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management’s goals this year, according to a recent report from the CMO Council.
The findings were based on data from a survey of 525 global chief marketers (CMOs, executive vice-presidents, senior vice-presidents, and vice-presidents, depending on the top marketing title in each organization).
Some 81% of respondents say they believe management mandates for top-line revenue growth and market share in 2014 are realistic and attainable.
Moreover, 55% planRead More