News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
This guide will help homeowners identify ways to make their homes more comfortable, more energy efficient, and healthier to live in. It also will provide contractors and remodelers with the necessary supporting documentation to explain the value of these air sealing measures to their customers.Read More
On February 27, 2013 Chief Economists and leading housing industry analysts Jonathan Smoke and Bradley Hunter hosted a webinar about the outlook for the 2013 Housing market. This online broadcast of the presentation featured new research and insights from Metrostudy, NAHB, the Harvard Joint Center for Housing Studies, Chadwick Martin Bailey and BHI. You can access the archived version of the webinar here
- How demand is supporting the economic recovery
- The top shopping triggers for consumers and their key considerations
- How evolving demographics and household preferences
Robert Powers / Hanley Wood Marketing / January 23, 2013
Digital marketers are making content marketing one of their top priorities for 2013. No wonder.
As we’ve pointed out here in previous blogs, content marketing — done well — offers utility and insights that speak directly to customers’ and prospects’ interests, goals and pain points. It’s meaningful storytelling, not just more promotional noise. Most important, the right content, reaching your audience via the right channels and formats, at the right time, can inspire actions and attitudes on their part that lead to the holiest of marketing grails: Measurable
American Housing Survey / US Census Bureau / January 2013
The American Housing Survey (AHS) is a longitudinal housing unit survey conducted biennially in odd-numbered years. It provides current information on a wide range of housing subjects, including size and composition of the nation’s housing inventory, vacancies, physical condition of housing units, characteristics of occupants, indicators of housing and neighborhood quality, mortgages and other housing costs, persons eligible for and beneficiaries of assisted housing, home values, and characteristics of recent movers.
This report was produced collaboratively by the American Society of Association Executives (ASAE) Foundation, the Center for Exhibition Industry Research (CEIR) Foundation, Freeman, Gaylord Entertainment and the Professional Convention Management Association (PCMA) Education Foundation. Titled “Scenarios for the Future: Convention Exhibits and Trade Shows of 2016,” it presents five hypothetical scenarios for the future, developed by thought leaders to help associations and other convention organizers prepare for the emergence of new business models, designRead More