News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
The Importance of Measuring Finished Vacant Home Inventory
Eric Allen / Metrostudy Report / July 18, 2014
In a volatile housing market, uncertainty tends to creep into the decisions made within the homebuilding industry. Questions such as, “Is now the right time to deliver lots into the market?” … Or, “With the current level of home inventory in our competitive trade area, how will this impact my pricing power?” Managing unknowns and uncertainty is an important aspect of most significant decisions. However, indecisiveness in the midst of dramatic market swings can have damaging consequence leading to the ignoring of apparent and broad market trends. Understanding and monitoringRead More
Housing Starts Down in June, But Forecast Positive
Bad Hunter / Metrostudy / July 17, 2014
Housing starts for June SURPRISED on the downside! Jobs are better, and builders seem more confident, yet the June number was down 9.3% month-over-month (9.0% for single-family detached). My forecast for 2014, just revised to account for the latest data, is for a 9% increase in total home starts (annual total for 2014 versus annual total for 2013), and for a 6% increase in single-family construction. Read Full Story On Builderonline.comRead More
Brad Hunter / Metrostudy / October 30, 2013
Construction markets are showing signs of building momentum nationwide. Inquiries with architecture firms are up, construction spending is up, and inventories of new homes are dwindling but demand continues to rise. So what’s stopping you from diving in and taking your business to the next level?
If you’re like everyone else, you’re probably skiddish about the stability of the market. You’re still aching from the hangover of the recession. What’s going to get you back in the saddle? Metrostudy’s Brad Hunter spoke with HW.com about the lessonsRead More
Jean Dimeo / BUILDER / September 26, 2013
The recovery brought with it larger new houses. Why?
During the recession, many Americans—reeling from downsized paychecks and declining home values—scaled back their super-sized lifestyles. Sales of giant SUVs and four-door pickup trucks fell, new-home sizes shrunk, recent graduates moved back home with mom and dad, and newlyweds stayed in rental apartments. How quickly we forget the recent past.
Commerce Department data shows that the average size of a new home was 2,647 square feet during the second quarter of 2013, eclipsing the record of 2,561 square feet set in the first quarterRead More
Simon Hyoun / Hanley Wood / September 25, 2013
Let’s take as granted that most PowerPoint presentations are needlessly long and severely unattractive. Just thinking about the last one I sat through makes me reach furtively for my iPhone.
So why extend the pain of slide-based presentations by distributing them as an on-demand webinar? Instead, why not produce a simple, three-minute video that does the same job with more spontaneity, fun and visual elegance — at a comparable cost?
I’m talking about the whiteboard video, in which a subject-matter expert (SME) illustrates a concept on a dry-erase marker board. The best I’ve seenRead More
Jeffrey Lee / Hanley Wood Marketing / September 19, 2013
For content marketers, an editorial calendar is the ultimate stress reducer. Instead of scrambling to come up with a compelling topic when you have a newsletter to deliver or you’re overdue for a blog, you can simply pull up your strategically planned content calendar and get started.
But the forethought and planning that make editorial calendars such useful tools are also the traits that make them challenging to develop. Instead of just coming up with one enthralling article idea that you can use right now, you need to develop dozens of engrossing topics that will work throughout the yearRead More
Jonathan Smoke / Hanley Wood / September 18, 2013
The initial read on August permits and starts showed no evidence of single family construction being derailed by the increase in mortgage rates since May. Permits, which lead starts, were at a total level in line with most economists’ expectations. Single family permits were at the highest seasonally adjusted rate since May 2008. While the total starts number was down, the decline was caused by declines in the more volatile multi-family sector, and in fact single family starts were up 7% in August over July.
We work with more detailed market level permit data from the Census and fromRead More