News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Peter Goldstone / Hanley Wood / September 11, 2013
Technology, especially the explosion of social media, has changed the way we interact with customers and share information. It is possible– and in many cases, common — to initiate and maintain a business relationship without ever speaking to a customer in person, or even on the phone. It may be “easier” and “faster” to build a virtual relationship, but is it better?
One of the most powerful and underappreciated ways to build tangible, long-lasting business relationships is through tradeshows and conferences. In the B2B world, people attend such events because it’sRead More
Brad Hunter / Metrostudy / September 9, 2013
Andrew Block / Hanley Wood Marketing / September 5, 2013
When it comes to how people access, view and interact with content on the Internet, big changes are afoot.
In her latest Internet Trends Report, tech analyst Mary Meeker announced that 15 percent of all web traffic now comes from mobile devices — up from 10 percent in 2012.
For the first time in history, smartphones are poised to outsell feature phones.
And International Data Corporation predicts that by the end of 2013, tablet sales will exceed that of portable PCs.
In short, consumers are increasingly connecting to the Internet using smaller screens and devices. That means the challengeRead More
Brad Hunter / Metrostudy / August 29, 2013
Five years ago, housing’s story was one of excess. Today, it is about shortages.
The tightest market in the country (of the markets Metrostudy tracks) is San Diego, which was one of the markets to nosedive earliest and deepest. There is a 15.5 month supply of developed lots, based upon the last four quarters worth of lot demand. A normal level in that market would be closer to 30-36 months, particularly with that market’s high development hurdles.
The Texas markets figure prominently on this list. Texas has led the way throughout this recovery, with consistently strong demand. TexasRead More
Vince Giorgi / Hanley Wood Marketing / August 25, 2013
Take a minute and pull out your organization’s marketing plan and budget. Now scan down to the line item labelled marketing testing.What’s that? There is no line item for marketing testing?
That’s what I was afraid of.
With absolutely no data to back it up, I’m going to venture a guess that testing marketing might be today’s most underutilized tool for improving marketing.
I see and read quite a bit of research on what marketers are doing with their strategies and budgets. I can’t remember a time when I’ve read how active marketers are, or how much of their budgets they spend,Read More