News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Vince Giorgi / Hanley Wood Marketing / August 25, 2013
Take a minute and pull out your organization’s marketing plan and budget. Now scan down to the line item labelled marketing testing.What’s that? There is no line item for marketing testing?
That’s what I was afraid of.
With absolutely no data to back it up, I’m going to venture a guess that testing marketing might be today’s most underutilized tool for improving marketing.
I see and read quite a bit of research on what marketers are doing with their strategies and budgets. I can’t remember a time when I’ve read how active marketers are, or how much of their budgets they spend,Read More
Jonathan Smoke / Hanley Wood / August 23, 2013
The Commerce Department reported the first read of July new home sales this morning with a headline of a month-over-month 13.4 percent decline. The July number came in at 394,000, compared to the revised June reading of 455,000. Economists had been expecting a reading of 487,000, which would have been a 2 percent decline from the original June number of 497,000. Despite the eye-popping decline, the month-to-month change was not statistically significant, meaning that we should generally view the monthly trend as unchanged.
What is going on with these numbers? The Commerce DepartmentRead More
Madison Inselmann / Metrostudy / August 20, 2013
Forbes magazine recently released an infographic showing the top markets for expected job growth in the coming years. As has been the case for about eighteen months now, Texas continues to lead the way. The fact that Texas owns 7 of the top 10 spots is no surprise considering the energy boom that took off during the recession as well as the housing recovery that began about a year ahead of the nation’s residential return. This expected growth is encouraging for the local markets involved. Interest rates have shaken some of the consumer confidence that took so long to manufacture, evenRead More
Tom Rousseau / August 15, 2013
Believe Einstein said if you can’t explain it to your grandmother then you don’t really know the subject. He did say that before a lot of grandmas graduated with MBAs and Ph.Ds. in more modern times but the point is when developing a story you need to share with PowerPoint – you have to know your subject.
Why? Because with each and every slide you put together, you should ask yourself what is the “so what?” of that slide to your audience. Last night I was wrapping up a story around what content I was going to present at four different 2013 Hanley Wood Business Media Divisions National Sales meetings:Read More
Jonathan Smoke / Metrostudy / August 16, 2013
The Commerce Department reported their initial read on new construction this morning: total permits were at a seasonally adjusted annualized rate (SAAR) of 943,000 in July, which represented a 2.7% increase over the upwardly revised June rate. Total starts were at rate of 896,000 in July, which represented a 5.9% increase over the revised June rate. Both series’ totals were roughly in line with consensus expectations, which were fairly lofty mainly because last month’s report showed declines driven mainly by the smaller and more variable multifamily sector.
Wall StreetRead More