News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Tom Rousseau / August 15, 2013
Believe Einstein said if you can’t explain it to your grandmother then you don’t really know the subject. He did say that before a lot of grandmas graduated with MBAs and Ph.Ds. in more modern times but the point is when developing a story you need to share with PowerPoint – you have to know your subject.
Why? Because with each and every slide you put together, you should ask yourself what is the “so what?” of that slide to your audience. Last night I was wrapping up a story around what content I was going to present at four different 2013 Hanley Wood Business Media Divisions National Sales meetings:Read More
Jonathan Smoke / Metrostudy / August 16, 2013
The Commerce Department reported their initial read on new construction this morning: total permits were at a seasonally adjusted annualized rate (SAAR) of 943,000 in July, which represented a 2.7% increase over the upwardly revised June rate. Total starts were at rate of 896,000 in July, which represented a 5.9% increase over the revised June rate. Both series’ totals were roughly in line with consensus expectations, which were fairly lofty mainly because last month’s report showed declines driven mainly by the smaller and more variable multifamily sector.
Wall StreetRead More
Peter Goldstone, CEO / Hanley Wood / August 14, 2013
I was speaking with Metrostudy chief economist Brad Hunter at a recent company gathering, and he told me a story that brought the housing bubble into perspective. He said that during the bubble years of 2002-2005, demand was “illusory” because many builders, developers and lenders had no idea how many homes being sold (even in their own projects) were being bought by people who had no intention of ever living in the homes.
Now imagine if builders, developers and lenders had paid closer attention to their data. Would they have continued to build and lend at a break-neck pace? As the negativeRead More
Tom Rousseau / Hanley Wood Strategic Marketing Services / August 9, 2013
Wow! Wait until to you read this data point. According to a recent DemandGen Report, 90 percent of business buyers say that when they are ready to buy, they’ll find you.
What does that really mean? To me, it means your customers type your product name into a search browser and visit your website for three to five minutes in the “awareness stage.” Almost 90 percent of their buying journey, however, includes reviewing a ton of content from other separate third-party sources and locations to make a buying decision.
I keep preaching that marketers have completely lost control of how their customersRead More
Vince Giorgi / Hanley Wood Marketing / August 6, 2013
I’m a sponge for research. Especially benchmark-able research.
I like nothing better (OK, maybe I like popcorn, movies with my wife, golfing in Scotland and catching fish just a tiny bit better) than to dig into a stack of survey findings to learn how something I care about (myself, my family, the profession I’m in, the company where I work, the place where I live) compares and contrasts with others in the same category.
Call me a benchmarking buff.
That’s why I was so excited this spring when my employer, Hanley Wood, signed on as a sponsor of the 2013Read More