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Download Media Kit TOOLS OF THE TRADE is the definitive source for tool-buying professionals. Distributed to contractors, specialty contractors, and subcontractors who work in commercial and residential construction, TOOLS OF THE TRADE is the only magazine in the world devoted exclusively to tools. Our editorial team—seasoned experts who know how to use every tool they write about—work to educate subscribers on how to pick the right tool for the job. |
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| | Ad Type | 1x | 3x | 6x | | Color Rate (Gross) | | Full Page | $12,110 | $11,645 | $10,400 | | 2/3 Page | $9,685 | $9,060 | $8,090 | | 1/2 Page Island | $9,085 | $8,505 | $7,590 | | 1/2 Page | $7,270 | $6,705 | $5,985 | | 1/3 Page | $5,460 | $5,025 | $4,490 | | 1/4 Page | $4,015 | $3,810 | $3,400 | | Color Charges | | Black and White | Deduct 15% per page | | | | 2-Color Process | Deduct 10% per page | | | | PMS Color | Add 15% per page | | | | Cover Rate (Non-cancelable) | | Inside Front | $14,115 | | | | Inside Back | $13,425 | | | | Back Cover | $14,915 | | | | Ad Type | 1x | 3x | 6x | | Product Literature | | 1/9 Page | $1,483 | $1,354 | $1,288 | | 2/9 Page | $2,132 | $1,782 | $1,730 | |
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| | Size | Width | Depth | | Full Page (Trim Size) | 8" | 10 1/2" | | Full Page (Live Area) | 7 1/2" | 10" | | Full Page (Bleed) | 8 1/4" | 10 3/4" | | Spread (Trim Size) | 16" | 10 1/2" | | Spread (Live Area) | 15" | 10" | | Spread (Full Bleed) | 16 1/4" | 10 3/4" | | 1/2 Page Horizontal Spread (Trim Size) | 16" | 5 1/8" | | 1/2 Page Horizontal Spread (Live Area) | 15" | 4 7/8" | | 1/2 Page Horizontal Spread (Non Bleed) | 15" | 4 5/8" | | 1/2 Page Horizontal Spread (Bleed) | 16 1/4" | 5 1/4" | | 2/3 Page Vertical (Non Bleed) | 4 1/2 | 10" | | 1/2 Page Island (Non Bleed) | 4 1/2" | 7" | | 1/2 Page Horizontal (Trim Size) | 8" | 5 1/8" | | 1/2 Page Horizontal (Live Area) | 7 1/2" | 4 7/8" | | 1/2 Page Horizontal (Non Bleed) | 7 1/2" | 4 5/8" | | 1/2 Page Horizontal (Bleed) | 8 1/4" | 5 1/4" | | 1/2 Page Vertical (Non Bleed) | 3 3/8" | 10" | | 1/3 Page Vertical (Non Bleed) | 2 1/4" | 10" | | 1/3 Page Square (Non Bleed) | 4 1/2" | 4 5/8" | | 1/4 Page Vertical (Non Bleed) | 3 3/8" | 4 5/8" | Safety: 1/4" from trim on all sides. |
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| | Issue Date | Close Date | Feature Articles | Bonus Distribution | | Jan/Feb | 12/1/07 | - Annual Truck Report
- Truck Accessories
- Framing Nailers
| - International
Builders' Show - World of Concrete
- The Work Truck Show
| | March/April | 2/1/08 | - GPS Navigation Units
- Concrete Breakers
- Circular Saws
- Work Gear
| | | May/June | 4/1/08 | - Editors' Choice Awards
- Cordless Impact Drivers
- Lightweigth & Portable Air Compressors
- Cordless Tools
| | | July/Aug | 6/1/08 | - Compound Miter Saws
- Sliding Miter Saws
- Hand Tools
| | | Sept/Oct | 8/1/08 | - Light Duty Rolling Scaffold
- Cordless Recip Saws
- Electronic Layout & Measuring
| - The Remodeling Show
- JLC LIVE
- STAFDA
| | Nov/Dec | 10/1/08 | - Launch Time
- National Test-Labor Tour
- Portable Table Saws
- Corded Tools
| | TOOLS OF THE TRADE reserves the right to modify its 2008 editorial calendar without notice. |
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| Business & Industry | Total Qualified | Percent of Total | GC-New Construction,
GC-Remodeling, GC-New
Construction/Remodeling | 49,213 | 76% | Contractors and subcontractors
including Carpentry-Interior/Finish
and Rough/Framing, Electrical,
HVAC, Plumbing, Painting,
Concrete, Roofing and Drywall | 13,177 | 20% | Hardware/Tool Distributors
and Building Material
Dealers/Distributors | 1,466 | 2% | Other professionals
allied to the field | 1,154 | 2% | | | | | | Total Qualified Circulation | 65,010 | 100% | |
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