Marketing Insights

How to Use Content to Improve Your Customer Experience
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How to Use Content to Improve Your Customer Experience

B2B buyers are spending more time looking at content online and less time... Read more

A Four-Step Process for Creating Compelling Content for Your Audience
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A Four-Step Process for Creating Compelling Content for Your Audience

Marketers, bloggers, and small business owners have been struggling with the same... Read more

Hanley Wood Dives (Even) Deeper into Data
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Hanley Wood Dives (Even) Deeper into Data

Back-to-back 2016 product launches highlight Hanley Wood’s commitment to deliver... Read more

Insightful Marketing: How To Use Data the Right Way
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Insightful Marketing: How To Use Data the Right Way

When it comes to Big Data, not all is created equal. Different types of data help... Read more

Why Hanley Wood’s Lead-Gen Press Release is Noteworthy
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Why Hanley Wood’s Lead-Gen Press Release is Noteworthy

The company is moving its data solutions from the strategic to the... Read more

A Newbie's Guide to A/B-Testing [Infographic]
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A Newbie's Guide to A/B-Testing [Infographic]

A/B-testing can help you make informed decisions about your marketing strategies... Read more

Where Will Data-Driven Marketing Take Us in 2016?
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Where Will Data-Driven Marketing Take Us in 2016?

In the realm of data-driven marketing, 2016 promises to offer new opportunities... Read more

8 Steps to Increase Your Social Media Engagement
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8 Steps to Increase Your Social Media Engagement

Social media engagement has been in the shadows as a goal and metric, but it seems... Read more

Why Influencers Are Key to Your Content Platform
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Why Influencers Are Key to Your Content Platform

How B-to-B Marketers Can Tap 'Influentials' for Content MarketingThe New Year is... Read more

How to Craft a Killer B2B Marketing Plan for 2016
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How to Craft a Killer B2B Marketing Plan for 2016

So you’re eager to tackle the marketing challenges of a promising new year for... Read more

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