Marketing Insights

Why Personas Matter in B2B Customer Journey Mapping
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Why Personas Matter in B2B Customer Journey Mapping

Customer journey mapping is a means to an end, and it should be approached as such. More

Sales Content Vs. Marketing Content: Do You Know the Difference?
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Sales Content Vs. Marketing Content: Do You Know the Difference?

If you’re marketing through content, you can’t achieve popularity with your... More

The Fifth Wave Of Ad Tech: Privileged Programmatic
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The Fifth Wave Of Ad Tech: Privileged Programmatic

Programmatic is no longer about low-cost inventory; it is now the infrastructure... More

Here's How Marketers Fared Last Year in the Metrics That Impact Email Deliverability
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Here's How Marketers Fared Last Year in the Metrics That Impact Email Deliverability

Close to one-third of US marketing emails fail to reach the inbox, according to an... More

What is brand marketing?
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What is brand marketing?

Your brand is your most valuable intellectual property. It represents your... More

Fixing the ROI Problem with Influencer Marketing
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Fixing the ROI Problem with Influencer Marketing

Research shows that posts shared by trusted influencers converted at higher rate... More

Should you bother rewriting your ads?
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Should you bother rewriting your ads?

Rewriting and testing your ad copy may not be the most glamorous way to improve... More

8 Do’s and Don’t’s When Using Hashtags
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8 Do’s and Don’t’s When Using Hashtags

Hashtags are a terrific way to make it easy for your message to spread, but only... More

Align Your Sales And Marketing Teams With Account-Based Marketing
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Align Your Sales And Marketing Teams With Account-Based Marketing

Marketing is constantly evolving. To stay competitive, you have to keep up with... More

New report assesses content marketing best practices and why “age of infographics is dying”
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New report assesses content marketing best practices and why “age of infographics is dying”

Content, content, content; it’s the mantra which every marketing team worth its... More

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