Marketing Insights

Marketing’s New Balance: Customer Connection vs. Data & Performance
Posted on
Marketing’s New Balance: Customer Connection vs. Data & Performance

Don't let a fixation on data let you lose sight of what's truly important.... Read more

The Evolution Of Marketing: It's Not Limited To One Department Anymore
Posted on
The Evolution Of Marketing: It's Not Limited To One Department Anymore

Content is the key to communication and your company’s fuel for building... Read more

Smart Content Marketers Are Succeeding With These 5 Proven Strategies
Posted on
Smart Content Marketers Are Succeeding With These 5 Proven Strategies

Content marketing isn’t a fad. Engaging and building relationships with customers... Read more

Study: Communication Is Greatest Challenge For Sales And Marketing Alignment
Posted on
Study: Communication Is Greatest Challenge For Sales And Marketing Alignment

The lack of alignment between sales and marketing is an age-old problem that is... Read more

6 Ways to Improve Your Digital Marketing Strategy
Posted on
6 Ways to Improve Your Digital Marketing Strategy

Your digital marketing strategy is one of the most important parts of your online... Read more

Why Marketing Executives Need to Take the Lead with Data
Posted on
Why Marketing Executives Need to Take the Lead with Data

Marketers are increasingly in control of technology purchases, and that control... Read more

What Strategic Programs Will Define Marketing Departments in 2020?
Posted on
What Strategic Programs Will Define Marketing Departments in 2020?

Almost 9 in 10 CMOs and senior marketing executives from around the world believe... Read more

Why You Need A Single Source Of Truth For Marketing Data
Posted on
Why You Need A Single Source Of Truth For Marketing Data

Data overload is a real problem. Origami Logic’s 2016 Marketing Signals Report... Read more

3 Key Elements Your Content Needs to Break Out From the Crowd
Posted on
3 Key Elements Your Content Needs to Break Out From the Crowd

With the torrential onslaught of new content -- 2 million blog posts every day! --... Read more

What is agile marketing and should you be sprinting to it?
Posted on
What is agile marketing and should you be sprinting to it?

Agile marketing, an adaptation of the agile software development methodology, is a... Read more

RSS