Digital marketing in 2016 comes with a new set of problems, pitfalls, technologies, innovations, strategies, and opportunities.

It also comes with plenty of chances to mess it all up.

In other articles, I’ve discussed some of the lurking dangers and problems that face digital marketers. In this article, I want to hold nothing back, and provide you with the full list of digital marketing mistakes to avoid in 2016.

Digital marketing is far too important to mess up. Watch yourself, and avoid these ghastly digital marketing mistakes.

1. Failing to identify your target audience.

Identifying your target audience is the first step in any type of marketing endeavor. Tragically, it’s also easy to overlook. Don’t make this mistake. Study your audience, and much of your marketing will take care of itself.

2. Not having a strategy at all.

Yes, it happens. Sadly, much of digital marketing relies on “tactics” and “techniques” rather than solid strategies and goals. Before you ever pick a tactic to try, form a strategy to rely on. Your online marketing strategy will be your guiding light as you engage in the wild world of marketing.

3. Forgetting about mobile.

Mobilegeddon may have happened in 2015, but we’re still living in the wake of its impact. If you aren’t functioning with a mobile-first strategy, you are alienating more than half of your potential audience. Mobile optimization is a key ingredient both for conversions and content, so keep it at the front of your mind when forming your digital marketing strategy. ...

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