Tweets, likes, follows, and replies: do you know how to leverage the many social media tools of the trade for your event marketing efforts? In this event marketing series, we’ll will give you the best practices needed to build engagement and event awareness with your attendees on Twitter, Instagram, and Facebook.

In the first post in our event marketing series, we’ll teach you Twitter best practices that will help elevate your event marketing efforts beyond 140 characters. These tips and tricks will deepen your engagement before, during and after your event to help boost your ROI.

Twitter Best PracticesTwitter is a great platform for a myriad of things: keeping up with the news, tracking industry leaders (or Hollywood celebrities), but most of all, it’s a powerful, all-in-one social media marketing tool. If you’re currently not including Twitter in your event marketing strategy, here’s a fact that might change your mind. Twitter boasts 288 million monthly active users, with an average over 500 million posts being sent each day. With these numbers in mind, here are a few Twitter tricks of the trade to keep top of mind when marketing your next event.

Dot ruleWhen you tweet directly to someone via a @mention, the tweet will show up in two places: your own feed and in the feeds of only the followers you both have in common. But what if you want to get your tweets in front of all of your followers? There’s a little known secret to tweeting that can help get your messaging in front of more people and it’s as easy as using a period. By putting a period in front of the @mention when the mention is at the beginning of your tweet, it will be seen by all of your followers, not simply those who follow you and those that follow the @mention. In this example, by using the period in front of @Slidoapp, this tweet will be seen by all of Social Tables’ followers in addition to the followers who also happen to follow Sli.do. By not putting the period in front of @Slidoapp, it would be perceived as a Twitter conversation between Sli.do and Social Tables. By using just a simple dot, you’re getting messaging in front of exponentially more eyeballs.

Be a Conversation StarterUsing an event hashtag is a great way to find relevant conversations happening about your event, thank attendees for coming or providing a way to solicit feedback, positive or negative, on your event. Whatever the case may be, you should aim to be the event’s conversation starter on Twitter.

Tweets about your event will provide an invaluable opportunity to learn more about your attendees, exhibitors, and sponsors. What are they most excited about? What do they find the most value-add at your event? If you find attendees are asking a lot of questions about logistics, reply promptly and make it a point to tweet must-know information about your event beforehand and reference the event hashtag. Will you have a high-profile keynote speaker at your event? Build excitement about the speaking engagement via Twitter by dropping clues as a few weeks before the event with a big reveal via Twitter or simply announcing the speaker via tweet.

We’re excited to have @bravotopchef star and @VibianaEvents partner @NealFraser on our lineup for #CSES2015! http://t.co/zbc5M2EmzY

— Catersource (@Catersource_llc) December 11, 2014

Even if an event is over, attendees will continue to tweet about it. Take this opportunity to solicit feedback and takeaways from your followers or event attendees using the event hashtag. Getting feedback directly from attendees will help you to shape your event for the following year.

Get Organized with Twitter ListsEver wonder who is tweeting about your event? Wouldn’t you like to meet them or find out if they’ll be in attendance the following year? A great way to organize your attendees, exhibitors and supporters in one area is through a Twitter list.

For The Special Event (TSE) 2015, we wanted to track those that attended. By doing a simple search against the event hashtag, #TSE2015, we found the handles that used the hashtag. To add each person to the list, click on their handle, click the gear, then create a new list for the event and the year. If we want to tweet to previous attendees directly, the Twitter list is one of the best ways to do that.

After you’ve added all the handles you’d like to include on your list, you can easily access your lists from your own Twitter page. From there, you can see the list members’ tweet activity to monitor conversations relevant to your event in one central area.

Have any other Twitter tips or tricks to share? Tweet them to @socialtables! And, if you can’t get enough of Social Media, check out our best practice guide for Instagram and event promotion. ...

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