If executed correctly, content personalization can be extremely effective in helping your site convert better. The fact is, the majority of consumers now prefer a personalized content and web experience. Over half (53%) of online shoppers believe that personalization is valuable. Moreover, personalized content converts 10 times better than ordinary ads, according to a recent study by Invesp.
Consumers no longer have to settle for sub-par services or products; instead, they have the resources to seek out brands and buying experiences that are the easiest, simplest, and most helpful. Consumers have come to expect a personalized experience, which is why providing personalized content can improve conversion rates, decrease bounce rates, and overall, keep your customers engaged in an intimate web experience.
Content personalization presents a huge opportunity for marketers, and it all starts with recognizing differences in your audience. Here are 3 ways you can leverage content personalization to achieve more conversions on your website.
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