You can make social media marketing work. I’m not going to lie – it’s hard and does take time, but it can work. I come across business owners everyday who struggle with using social media in their business’ marketing plan. I eat, live and breathe it so it’s like second-nature to me, however most business owners are focused on what their business does, whether it be food or clothes or B2B services. If social media isn’t working for your business, you need to figure out why. There’s always a reason something isn’t working or lining up. Figuring out what it is will help you know what to fix in order for it to work because when it does work, it’s a beautiful thing. So let’s take a look at why social media marketing may not be working for you right now. You’re trying to do every platform. I understand wanting your business to be everywhere, but realistically, it can’t (not unless you hire a person for each social media platform). If you attempt to give every platform 100%, you are going to fail. You’ll spread yourself thin and things will fall through the cracks. What I suggest is to start with the platform that the majority of your market is on. Start with one and give it 110%. Once you have that platform thriving, add a second one. I know everyone is saying you have to be on Instagram or Pinterest or you have to Snapchat because it’s hot right now – don’t listen to them. Listen to your audience. Go to them.

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