Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing.

1. A Fresh Look Can Attract New Visitors
Since you only have seven seconds to capture a visitor’s attention, you’ve got to ensure that your site is visually engaging. If it’s been a while since your last website refresh, you might not be leveraging cool features that appeal to today’s Internet user. There are plugins, widgets, and other tools that make it easy to:

  • Get email signups
  • Share your social media stream
  • Navigate to specific content

2. Being Mobile Friendly Helps You Reach More Potential Customers
Because a large number of people are accessing your website from a phone or tablet, it is absolutely essential that your site is mobile friendly. Older websites render oddly on smaller screens, while responsive design fits the site to the screen or uses a modified version for mobile devices.

When people find it easy to navigate your site on mobile devices, they’re more likely to spend time (and money) there.

3. Videos on Your Site Can Appeal to Your Audience
Leveraging different content marketing features on your site, including effective video marketing, can boost your web traffic. Whether you’ve got an introduction video telling what your brand does on your homepage, or you post regular videos on your blog, both are great marketing strategies.

4. Your Website Ties in With Other Marketing Initiatives
When your website looks good, your marketing elsewhere is more successful. Think about it: if your social media shares send people back to your website, but your design is a mess, are they going to shop on your site? Probably not.

On the other hand, if your website looks great, everywhere that you’re promoting your site will get more clicks and conversions to sales. ...

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