Would you run your business without a strategy for product development, sales growth, and marketing?

If your answer to this question is “NO”, then you will be surprised that 50% of digital marketers do not have a content strategy according to the state of digital marketing 2015 by Smart Insights.

By now you understand that Inbound Marketing is a methodology that enables B2B businesses address the disruption in sales and marketing process caused by the vast amount of information available on the internet. Your prospects have access to nearly limitless content to research how to address their needs. This content availability shifts the power from the company to the prospect in the traditional sales process. To regain a competitive edge, business are striving to provide the best digital content that addresses the prospect’s needs in order to attract them and build trust and thought leadership. In order to do this effectively, businesses need a content strategy that aligns with their sales process.

I found it surprising that according to the 2015 State of Digital Marketing Report, 50% of businesses that are implementing digital marketing do not have a content strategy in place. It is like driving on a cross-country road trip without a map (or GPS). How could you ever measure marketing results versus objectives without a strategy? It just does not make sense.


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