It’s no secret that email is still the #1 most effective marketing channel around. Unlike other channels like PPC or social media marketing email has one significant difference: it’s permission based.
Permission meaning people willingly agree to accept your communication. Where ads and promotional campaigns do their best to shove pretty pictures and off-the-cuff headlines in our faces, emails sent to our inboxes are warranted. People that give you their email are granting you permission to market to them.
That’s half the work of marketing done right there!
If you want to improve the effectiveness of your email marketing apply these 60 email marketing strategies, tips, and examples
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