So you manage social media for a (personal) brand and everyone who’s on the outside is thinking “Big deal, you tweet once or twice, you spend your day on Facebook AND you get paid for it and you Instagram pretty things.”

Well, it is a big deal! Managing social media for a brand is not an easy task. Social Media Managers need to juggle lots of different things: maintaining a presence on social, finding interesting content to share, being creative in crafting that content, acing those reports, being in sync with the marketing team and the product team, developing relations with the audience, being good listeners and the list goes on and on.

So with a million things you have to focus on during the day, for sure some of those will be overlooked. But what you might be overlooking could really have an impact on your social media marketing. Let’s take a look at seven important tasks you might be overlooking in your day-to-day. ...

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