With most of the world accessing the Internet for information from mobile devices, mobile marketing is a must. Business executives rely on mobile devices to access information just as much, if not more, than consumers. The fact of the matter is, the world is more likely to have a mobile device in their hand instead of a computer and catering to trends and demand results in larger profits and brand stability.Mobile Reliance on Consumer Review Accessing
Roughly 40-percent of consumers use mobile devices to research consumer reviews
. Include in your mobile-friendly version of your brand’s website a mobile-friendly customer review section. It is ideal to make these available in chronological order from newest to oldest. Allow visibility of positive, negative and neutral reviews as all aspects of a company matter to consumers when it comes to making buying decisions.
Access to reviews on a mobile device is an indirect way to market the brand. Make reviews of your brand available on multiple channels including on mobile applications and mobile-accessible websites such as Yelp, as an example.Mobile-Friendly Email Marketing
Email marketing is still relevant. What has not become completely mobile friendly yet is email marketing. With 99-percent of brands using email marketing for promotions
, adaptations to traditional practices must be made. Consumers should have mobile-friendly versions of the same content that is displayed on your brand’s website with clickable links. Those links should redirect quickly to access brand websites to convert advertisements to sales.Mobile-Friendly Landing Pages
Brands consistently change their landing pages to reflect a new product or service launch. These can be made more appealing with the use of photos and video clips that are also mobile-friendly. The landing pages should be identical for both mobile web users and traditional web users.
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