Marketing Insights

Big Data is Transforming the Future of Every Business
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Big Data is Transforming the Future of Every Business

Hanley Wood’s DataScale is the premier Data as a Service (DaaS) platform serving... More

17 Marketing Trends To Watch Out For In 2017
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17 Marketing Trends To Watch Out For In 2017

December is the time of year when every strategist should be taking a step away... More

How To Implement Agile Marketing: Three Overlooked Requirements
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How To Implement Agile Marketing: Three Overlooked Requirements

Data-driven marketing doesn't mean that data has all the answers for us. But it... More

Marketers Rank Their Top-Performing Automation Journeys
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Marketers Rank Their Top-Performing Automation Journeys

High-performing marketers regularly send automated emails to their contacts, more... More

How Not To Launch A New Product
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How Not To Launch A New Product

You aren’t in the conversation yet. You’re launching a brand new product, so you’d... More

Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has Biggest Revenue Impact
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Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has Biggest Revenue Impact

Used by almost 9 in 10 respondents, email marketing is the most popular channel... More

Four Top Digital Priorities for B2B Marketers: Report
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Four Top Digital Priorities for B2B Marketers: Report

Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to... More

5 Marketing Trends to Watch for in 2017
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5 Marketing Trends to Watch for in 2017

As we kick off 2017, prepare to see some game-changing opportunities and exciting... More

Why Marketers Must Be Data-Driven
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Why Marketers Must Be Data-Driven

Many B2B marketers lack the necessary data to make effective business decisions --... More

3 in 4 Enterprise-Level CMOs Believe That Marketing Has a Critical Role in Innovation
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3 in 4 Enterprise-Level CMOs Believe That Marketing Has a Critical Role in Innovation

Virtually all CMOs believe that disruptive growth is at least somewhat behind... More

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