Marketing Insights

How Are Small & Mid-Size Companies Practicing Marketing in 2017?
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How Are Small & Mid-Size Companies Practicing Marketing in 2017?

37% of marketers said their 2017 budget would be higher than 2016. More

3 Best Practices When Using Twitter for Event Promotion
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3 Best Practices When Using Twitter for Event Promotion

Tweets, likes, follows, and replies: do you know how to leverage the many social... More

Best Practices: How to Use Live Video to Enhance Events
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Best Practices: How to Use Live Video to Enhance Events

Video has proved its dominance as a marketing tool, and live video has proven to... Moretbvxwqvqdqrqdrafwyrvtdqcrzqtbbcdf

Three Best Practices for Using Event Marketing To Reach Customers in Local Markets
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Three Best Practices for Using Event Marketing To Reach Customers in Local Markets

National brands often have a clear marketing vision at 50,000 feet, but difficulty... More

Top 5 Conference Best Practices
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Top 5 Conference Best Practices

The digital marketing industry can sometimes give the false impression that online... More

Marketing Tech Shift: It's Data, not Platforms
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Marketing Tech Shift: It's Data, not Platforms

Data—specifically, customer data—is the undisputed center of the marketing tech... More

7 Creative Ways To Revamp Your Content Marketing
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7 Creative Ways To Revamp Your Content Marketing

Between all the demands for blogs, videos, infographics, backlinks and more, it’s... More

The Best and Worst Super Bowl Ads of All Time
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The Best and Worst Super Bowl Ads of All Time

Strategy matters; Channels matter; Audience matters. More

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions
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Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

How does a smaller brand that started participating in one of the largest social... More

Original Research Moves the Needle for B2B Content Marketers
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Original Research Moves the Needle for B2B Content Marketers

B2B customers want insights to guide decision-makingContent marketing is gaining... More

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