Marketing Insights

How Will Email Marketing Change in 2017?
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How Will Email Marketing Change in 2017?

As local marketers begin putting together their strategies for the coming year,... More

60 Email Marketing Strategies, Tips, and Examples
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60 Email Marketing Strategies, Tips, and Examples

It’s no secret that email is still the #1 most effective marketing channel around.... More

Big Data is Transforming the Future of Every Business
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Big Data is Transforming the Future of Every Business

Hanley Wood’s DataScale is the premier Data as a Service (DaaS) platform serving... More

17 Marketing Trends To Watch Out For In 2017
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17 Marketing Trends To Watch Out For In 2017

December is the time of year when every strategist should be taking a step away... More

How To Implement Agile Marketing: Three Overlooked Requirements
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How To Implement Agile Marketing: Three Overlooked Requirements

Data-driven marketing doesn't mean that data has all the answers for us. But it... More

Marketers Rank Their Top-Performing Automation Journeys
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Marketers Rank Their Top-Performing Automation Journeys

High-performing marketers regularly send automated emails to their contacts, more... More

How Not To Launch A New Product
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How Not To Launch A New Product

You aren’t in the conversation yet. You’re launching a brand new product, so you’d... More

Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has Biggest Revenue Impact
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Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has Biggest Revenue Impact

Used by almost 9 in 10 respondents, email marketing is the most popular channel... More

Four Top Digital Priorities for B2B Marketers: Report
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Four Top Digital Priorities for B2B Marketers: Report

Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to... More

5 Marketing Trends to Watch for in 2017
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5 Marketing Trends to Watch for in 2017 tbvxwqvqdqrqdrafwyrvtdqcrzqtbbcdf

As we kick off 2017, prepare to see some game-changing opportunities and exciting... More

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