It’s that time: the latest annual B2B Content Marketing report [pdf] from the Content Marketing Institute (CMI) and MarketingProfs has been released, examining the state of content marketing among B2B marketers in North America. This is the seventh such report, allowing for comparisons to years past to identify shifts and trends. So what’s new – and what’s consistent with previous years?.

[For an examination of how content marketing fits into the broader B2B digital marketing agenda, see MarketingCharts’ study, the 2015 B2B Digital Marketing Insights Report.]

Follow the link for some highlights from this year’s edition of the content marketing study, including comparisons to prior editions where appropriate. ...

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