Hanley Wood is ramping up its efforts to help advertisers reach their potential customers, both in and outside the company's network of websites.

The real estate and construction industry publisher announced this week the launch of the BrandGen audience extension program, a new capability which aims to programatically target Hanley Wood's readers even after they leave one of the company's 30+ websites.

A contractor, for example, reading about the latest smart home technology on RemodelingMag.com, can now be served ads on behalf of Hanley Wood clients through ad exchanges all over the web. It's all about creating a one-stop digital advertising solution for customers, according to the company, and the new program arrives several months after Hanley Wood launchedthe OnTarget consumer intelligence platform, a service that provides data on end-user buying trends.

“We continue to focus on creating the best digital engagement opportunities for our customers,” said Peter Goldstone, Hanley Wood's CEO, in a statement. “This new capability allows our customers to serve ads to their target audience within our Hanley Wood portfolio of sites and outside of our network.”

The Washington, D.C.-based business media and information firm claims over 18 million monthly engagements across its digital portfolio, which includes ArchitectMagazine.com, BuilderOnline.com, ConcreteConstruction.net, and RemodelingMag.com, among several others. ...

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