One of the most important tools in content marketing is – without a doubt – the content calendar. It can guide all your content marketing efforts, bring your strategy to life, and help you stay consistent on your way to positive content ROI. While tons of templates and spreadsheets are out there for the calendar itself, what advice is available on how to manage a content calendar?

If you are a marketing manager of any sort, you know calendar management is not a topic for the faint of heart. Managing a content calendar goes way beyond plugging in author names and publication dates. It’s about juggling multiple priorities, coordinating many people’s calendars, and all the while trying to find opportunities for good messaging and lead generation. The best way to think of a content calendar is as a road map, guiding you toward your goals and pointing out the landmarks and potholes along the way … and believe me, it can be a bumpy ride.


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