Visitors interact with your brand six to eight times on average before they become customers, according to several studies.
Keeping that in mind, does it make sense to treat visitors on their first interaction the same as those on their sixth? Trying to get a visitor at the start of the journey to purchase immediately is a waste of time and energy. It might even drive them away.
Doesn’t it make more sense to treat visitors based on the next stage in THEIR journey?
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