Content marketing is one of the highest-ROI marketing strategies you can use, coming in 4th
overall out of 10 marketing strategies in a recent survey
. This is, in large part, because of its unique long-term compounding effects. Whereas traditional advertising strategies frequently rely on one-time payoffs, with content marketing, you’ll be creating assets that persist and indefinitely, providing value in terms of referral traffic and domain authority indefinitely.
But you don’t want to settle on just a “positive” return. No, you want to maximize the potential return you get from your content marketing strategy, and I’m here to tell you how.
First, you need to think of content marketing ROI as depending on two dimensions:
- Your ultimate results. This is what most people consider when they think about improving content ROI; it includes getting better results in terms of traffic and conversions.
- Your overall input. Most people neglect this side, but it’s almost as important; it’s all about making sure every dollar and every minute you spend on your campaign is spent efficiently.
Let’s take a look at the input side of things first.
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