Mobile devices have reached yet another threshold (after recently hitting e-commerce and digital media consumption milestones), according to the latest quarterly Global Video Index from Ooyala. The report shows that mobile accounted for a majority (51%) of video plays on Ooyala’s platform during the quarter, marking the first time that mobile devices have overtaken desktops.
The share of mobile plays occurring on mobile devices has doubled over the past 2 years, according to a review of prior Ooyala reports. Growth has understandably slowed in recent quarters, though, after a hefty jump between Q4 2014 (34% share) and Q1 2015 (42% share). Nonetheless, Ooyala expects that there remains “plenty of room for expansion.”
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