Let’s face it: You’re either a right-brained or left-brained content marketer. If you’re a right-brained marketer, then the term “audience data” probably makes you squirm uncomfortably. But if you’re a left-brained content marketer, you eat things like audience data for breakfast. Mmmm … data.

Here’s why: Right-brained marketers generally depend upon intuition to solve problems and process information, while left-brained marketers process information in a data-driven way.

It’s important to know your brain’s direction because, for better or worse, your brain decides without you. If you become more aware of how your brain naturally wants to work, you more easily connect audience data to content marketing strategy.

Right-brained marketers: I feel you. I am you. But we must understand how to land our flying-unicorn perspective on earth to find practical ways to translate audience data. It may not be as fun as flying that unicorn, but when you see how easy and seamless the data can come together you’ll realize why logic is sometimes the only way to get creative.

Left-brained marketers: You’re grounded in solid footing. You love analyzing the applicability of ideas. But don’t let all of your logic go to your head. It’s important to let your heart and intuition do a little work, too – even when it comes to data analysis.

Regardless of your brain orientation, incorporating audience data into your content marketing strategy is crucial. For example, if I was only writing for fellow right-brained marketers, I would simply post an emotionally impactful photo with a link to a Craigslist ad, not bothering with all of the important facts.

But since I know that you’re all super-smart, logical marketers who thrive on research and facts, I better make sure you know how to find the right audience data by the end of this article. This, in turn, will help you build a better content marketing strategy and get more customers.


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