Content marketing isn’t a fad. Engaging and building relationships with customers is the smart way to drive profitable action for your brand.

It is predicted that 88 percent of B2B marketers will be using content marketing while 76 percent of marketers plan to produce more content this year.

With over 2 million blog posts published each day, you need to do more than write a 500 word article on why one should choose your company.

You need to provide exceptional value, fulfill the visitor’s intent and create content the “smart” way. Here are five strategies you can use to take your content marketing to the next level. ...

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