For content marketing programs to be effective, organizations can deploy a variety of marketing strategies. Regardless of the strategy however, a specific content marketing action plan must be created. The plan objectives should then cascade down to all marketing groups to ensure an integrated, holistic and sustained customer acquisition and retention program. Business2Community has shared a content marketing message map that integrates all types of resources -- from public relations to subject matter experts to customers. Check it out and see where you have opportunities to expand your content marketing mix.




...

Read More >