Content marketing is such a broad and multifaceted discipline, it’s maddening to try and reduce it to any one block of advice. Even in specific industries, it’s hard to find a one-size-fits-all approach that works for everyone—different industries, business sizes, and brands require fine-tuning for their circumstances and demographics, and what objectively works well for one business may not work at all for another.

Still, regardless of your individual position, there’s always room to make yourself a better content marketer. I’ll illustrate this with an analogy: it’s impossible to find a dish or a meal that everybody’s going to like, but some cooks are better than others, and it’s always possible to make yourself a better cook by widening your skillset and using better techniques.

In the content marketing realm, these are the techniques you need to be using if you want to be a better marketer. ...

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