Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. And, more importantly, you need to storify your email strategy. It’s not enough to have a newsletter or a targeted approach to distribution. Today, your email approach has to demonstrate a deep understanding of (and respect for) your audience and their needs, with rich visuals and irresistible subject lines.
According to Salesforce’s 2016 State of Marketing Report
, “80 percent of marketers agree that email is core to their business.” Are you among them? If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy.
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