Given the ever increasing growth of spend on digital media, there is a constant demand of skilled digital marketing professionals. At Digital Vidya, we are regularly approached by brands and agencies, which are looking at hiring digital marketing talent at all levels.

There are two types of digital marketing skills one should look at: Soft skills, which are related to aptitude and attitude of a person; Technical skills, which are related to specific aspects of digital marketing (eg SEO)

Interestingly, for anyone who wants to be successful in digital marketing, there are no pre-requisites in terms of educational qualification and technology skills. Even if you are not a graduate or have no understanding of technology, you can successfully acquire digital marketing skills as long as you are committed and passionate about digital media.

Given the dynamic nature of digital media, one should have the following soft skills to be successful in leveraging digital marketing. While it is impossible to expect all of these skills in one person, the degree to which you have these skills is the degree to which you can expect success in digital marketing.

1. Communication Skills: On digital media, an organization communicates with its target audience through text, image or video. The quality of this communication will naturally determine the outcome of any digital marketing campaign.

2. Creativity: Given the overload of information on digital media, marketers needs to be creative enough to ensure that their campaigns stand out among competition. Fortunately, one can acquire creativity skills through practice.

3. Analytical skills: One of the key advantages of digital marketing is the amount of real time data available to measure progress of any campaign. If you want to leverage this data to optimize a campaign for success, you should have strong analytical skills to analyze this data and make intelligent decisions to fulfill your campaign's objectives. ...

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