The digital marketing industry can sometimes give the false impression that online communication is all that matters. Of course there is no way to reach out your users and customers all around the world without digital technologies, but what about building personal connections for the sake of your business?

According to the Carnegie Institute of Technology, “85 percent of your financial success is due to your skills in ‘human engineering,’” – your personality and your ability to communicate, negotiate and lead. Shockingly, only 15 percent is due to your technical knowledge, according to Forbes.

However, the greatest opportunities for marketers to show their best personal qualities, meet new people and discover new business possibilities are offline events!

Last year, SEMrush team members attended over 50 marketing events all over the globe – from the United States to Turkey. For us, it’s important to support events we believe in and share the same goal with the organizers – to provide the best environment and data for future growth. Today we want to share with you some of the best practices that have helped us engage with our audience and make some great connections. So, if you want beef up your human engineering skills and get the most from the offline events this year, check out our top five conference best practices.

1. Engage in Two DimensionsA coffee break is not your only opportunity to engage in small talk with someone. Conference presentations definitely deserve your attention, but there is still time to share your opinions and forge new connections during these presentations via Twitter. Like, retweet, and respond! Personally, I’ve built a lot of connections via Twitter during offline events.

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Twitter makes starting an offline conversation much easier. Mentioning that you follow the person you are talking to on social media or love their tweets gives them a feeling of being connected to you from the very beginning.

Another benefit of tweeting during the event – better engagement with your followers. By giving them hot news first hand, you are acting as a broadcasting journalist, a source of knowledge and new ideas. ...

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