Agile marketing, an adaptation of the agile software development methodology, is a real thing. If you have any doubt, check out what your competition is doing. Here are seven things you need to know about agile marketing.

Agile marketing is hot. At the March 2016 MarTech conferencetbvxwqvqdqrqdrafwyrvtdqcrzqtbbcdf in San Francisco, attendees buzzed about whether their marketing organization was “agile” or if it was still following the “waterfall’”process.

In short, agile marketing is now officially a thing. The benefits of achieving an agile marketing organization can be enormous — but the challenges in getting there can be equally big.

Here are the top seven things you should know about agile marketing. ...

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