As ideas and plans that have been stewing for months crystallize, the New Year becomes the perfect time for businesses and brands to introduce them.

In the realm of data-driven marketing, 2016 promises to offer new opportunities for marketers. They will unveil bold strategies, or finally enact their responses to the trends that have been bearing down.

At the same time, events that have been foreshadowed for years may finally come true. The rise of content marketing, the emergence of video content’s hegemony and the advancing role of analytics in marketing decisions are all likely to move to the forefront next year. ...

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