Fantasy Football has all the same components of successful construction marketing.

For those who have yet to play Fantasy Football, it goes like this: You join a league, which typically has 12 teams, each run by an individual person. Teams draft their own players based on who’s currently playing in the NFL. Most rosters have 13 people, and always have at least a quarterback, two running backs, two receivers, a tight end, a kicker and a team’s defense. The rest of the team is made up of benched players.

From there, the season starts in parallel with NFL games. Like in the NFL, two fantasy teams are pitted against each other every week. The stats from NFL games reflect on the fantasy team’s players, determining the winning team each week.

Over 33 million people compete in Fantasy Football every year. One in six would give up sex for the entirety of the football season to see their team win, and one in four would do the same with beer.

In other words, Fantasy Football is serious business. And just like people are serious about their fantasy team, construction managers are serious about their construction business.

Research is at the heart of any winning strategy

At the beginning of any Fantasy Football season, fantasy players have to meticulously comb through data to figure out who their top picks will be for the season. They not only have to consider their own drafted players’ stats, but how their opponents will organize and run their teams.

Like in Fantasy Football, construction managers have to research their market to be successful. Are they looking to do house renovations, where their target audience will be primarily women? Or are they looking at commercial LEED-certified buildings, where corporations and city councils are at the heart of negotiations?

To be successful, construction companies need more than just their target audience—they have to know what their competitors are doing (and how to outwit them). Successful construction companies will rely on data and analytics to figure out the best “play” for their company’s marketing strategy.


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