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12 Tips for Better Webinars
Jody Blume / BrightCarbon Blog / July 18, 2013
Webinars play a significant part in modern B2B marketing. Yet a lot of companies fail to give webinar presentations the attention they deserve. If you are going to do it, do it right – with these handy webinar presentation tips.
Keep it Short
Most webinars are scheduled for an hour. Why? Because calendars are marked in one hour slots? If you have 25 minutes of content, arrange a 30 minute webinar. Don’t just schedule an hour and try to pad things out – that doesn’t help your audience or your reputation.
Avoid Making a Podcast
Perhaps the most common mistake with webinar presentations is not doing enough with the slides. The audience can’t (usually) see you. If the slides aren’t compelling, your webinar turns into a podcast. Which is fine, but your audience are sat at their laptops, and will likely get distracted. Without compelling visual content, you will struggle to keep the audience paying attention.
Let Your Slides Do Some ‘Heavy Lifting’
Text-heavy slides give too much away and leave the webinar presenter ignored. ‘Zen’ style slides can suffer from not holding the attention long enough or conveying enough information. Tell your story visually in a way that actually helps your webinar audience understand and remember what you say.