News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
17 Surprising Facts About B2B Content Marketing
Megan Marrs / Wordstream / December 17, 2013
Content marketing continues to dominate as a core component of a successful B2B marketing strategy – and we’ve got the facts to prove it. Get your flabbergasted face on, it’s time for some seriously surprising stats and facts about B2B content marketing!
Note: Most of this data is taken from the Content Marketing Institute’s B2B 2014 Report. Exceptions to this are marked.
Fact #1: 93% of B2B marketers use content marketing. Yep – almost all of them.
Fact #2: 42% of B2B marketers say they are effective at content marketing. (Only 36% felt this way last year. Way to go, that’s a big improvement!)
Fact #3: 44% of B2B marketers have a documented content strategy (the question is – do you?).
Fact #4: B2B marketers who have a documented content strategy are much more likely to consider themselves effective (66% vs. 11%).
Fact #5: 48% of small B2B organizations (10-99 employees) have a documented content strategy, compared with only 41% of larger organizations (1,000+ employees). That’s a huge score for the little guy!