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INFOGRAPHIC: The 2013 State of B2B Lead Generation
BuyerZone.com / November 7, 2013
What the data says:
On the whole, B2B marketers are indeed using CRM platforms, but adoption of Marketing Automation still lags:
74% of survey respondents indicated they are using a CRM system, which is a big increase from 2012 where only 56% said they had a CRM in place.
CRM usage, unsurprisingly, increases with larger companies as nearly 91% of companies with more than 11 employees use a system, while only half of companies with 10 or less employees do so.