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3 Ways to Boost Your Lead Generation With Social Media
Lauren Blecher / Social Media Examiner / February 6, 2014
Are you looking for new ways to generate leads with social media? Could your online lead generation program use an upgrade?
If so, you’re not alone. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs.
What’s the Real Lead Generation Problem?
B2B marketers often peg social media as a brand awareness vehicle, not a lead generation tool. But if you haven’t given social lead generation a shot, your business is missing out on a lucrative marketing channel.
If lack of ROI is your biggest challenge with social media, there are likely two issues:
1. Your team hasn’t agreed on how to measure social media success. Don’t get distracted by vanity metrics (e.g., Facebook likes or Twitter followers) when you should be focusing on metrics that contribute to revenue.
2. Your company’s use of social media doesn’t align with business objectives. In many companies, social media defaults to supporting traditional communications or customer service goals. If your social media strategy wasn’t built to support lead generation, it’s impossible to track and report positive ROI.
Don’t shortchange your marketing mix by only using social media as a brand awareness tool. Instead, use the tips in this article to start generating and tracking social media leads.